He likes to make stuff. In addition to building several products, such as Marketing for Developers, and the Product People Club, he hosts two podcasts and writes extensively. When he's not working, he's chasing his 4 kids and spending time with his wife.
Find & Follow: @mijustin, http://justinjackson.ca/
- Marketing for Developers
- Product People - Club
- Build & Launch - Podcast
- Product People - Podcast
- List of Other Products
- “wired for relationships” “lens of people”
- “what’s going to get them to reach into their pocket and pull out the mastercard, punch in some numbers, to buy that thing…”
- “the gap is that they don’t understand the people part”
- “I’m a neck beard disguised as a marketer”
- 60-70% of my list is software developers (who are product people)
- Dirty secret: “much easier for devs to learn marketing, than for a marketer to learn dev”
- Prioritization is variable and elastic depending on what the commitment is.
- Long lead times are daunting.
- 6-9 months away, chances of that “thing” happening go down drastically
- Favorite way to decide to prioritize it is whether people are will to pay for it.
- In many groups, the people who pay for the product are not the people using the product. So the person receiving the communication is the person paying.
- Customer service often don’t get a direct line to the product management or the dev team and thus a lot of information is getting lost.
- Customer service or other “excluded” party could benefit from learning the language of the business to get their voice heard.
- Including vendors is much more of a partnership when they are included.
- Sometimes the inclusion from vendors, due to a lack of execution on their behalf from that inclusion, sours the partnership.
- “The data is much more dirty and much more general than we wish it was”
- Basing voice on LTV might be an interesting
- Something many applications miss the question of what is the risk in terms of churn
- In most organizations, what ends up winning in terms of what gets prioritized, is whatever is presented by the best sales person